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:: 5.23.2005 ::
:: May the force of the marketing campaign be with you??? ::
: From the silly, silly, silly news dept. :
Burger King Star Wars Promotion Criticized USA Today reports:
The Force may - or may not - be with Burger King's latest Star Wars-themed Kids Meals.
One day after a record-shattering weekend for Star Wars, Episode III: Revenge of the Sith, an advocacy group is asking Burger King to stop the tie-in of its Kids Meals with the film because it is rated PG-13.
The same group, Dove Foundation, got McDonald's 13 years ago to apologize for "confusion" from its promotion of PG-13 Batman Returns with Happy Meals. Now, it's going after BK's latest Kids Meal promotion - targeted at kids ages 4 to 9. The meals feature characters from Sith or other Star Wars films.
"When Burger King puts that in a Kids Meal, there's an implicit endorsement of the movie," says Dick Rolfe, chairman of Dove Foundation.
Thanks to skylover and Arkbear for the alerts.
ALSO The Marketplace Report: 'Sith' Burger King Promotion NPR (audio)
AND Empire of nutritionists strikes back at childhood obesity By Stephanie Schorow BostonHerald.com
Luke, give in to the fat side. That's the message being sent to kids by grocery shelves full of junk food emblazoned with their favorite Star Wars characters, contends a Cambridge-based coalition that opposes child-targeted marketing. Even though a rise in childhood obesity is turning the nation's kids into mini versions of Jabba the Hut, "every single Star Wars promotion is for food of little or no nutritional value," according to the Campaign for a Commercial-Free Childhood, a group of educators, parents and health-care professionals.
posted by me
:: 10:07:00 AM [+] ::
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