:: NEWS COCKTAIL aka BlahBlahBlog ::

"Everything is being compressed into tiny tablets. You take a little pill of news every day - 23 minutes - and that's supposed to be enough." -Walter Cronkite, RE TV news. The Web has changed that for many, however, and here is an extra dose for your daily news cocktail. This prescription tends to include surveillance and now war-related links, along with the occasional pop culture junk and whatever else seizes my attention as I scan online news sites.
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"Spending an evening on the World Wide Web is much like sitting down to a dinner of Cheetos, two hours later your fingers are yellow and you're no longer hungry, but you haven't been nourished." - Clifford Stoll

:: 5.23.2005 ::

:: May the force of the marketing campaign be with you??? ::

: From the silly, silly, silly news dept. :

Burger King Star Wars Promotion Criticized
USA Today reports:

The Force may - or may not - be with Burger King's latest Star Wars-themed Kids Meals.

One day after a record-shattering weekend for Star Wars, Episode III: Revenge of the Sith, an advocacy group is asking Burger King to stop the tie-in of its Kids Meals with the film because it is rated PG-13.

The same group, Dove Foundation, got McDonald's 13 years ago to apologize for "confusion" from its promotion of PG-13 Batman Returns with Happy Meals. Now, it's going after BK's latest Kids Meal promotion - targeted at kids ages 4 to 9. The meals feature characters from Sith or other Star Wars films.

"When Burger King puts that in a Kids Meal, there's an implicit endorsement of the movie," says Dick Rolfe, chairman of Dove Foundation.

Thanks to skylover and Arkbear for the alerts.


ALSO
The Marketplace Report: 'Sith' Burger King Promotion
NPR (audio)

AND
Empire of nutritionists strikes back at childhood obesity
By Stephanie Schorow
BostonHerald.com

Luke, give in to the fat side.

That's the message being sent to kids by grocery shelves full of junk food emblazoned with their favorite Star Wars characters, contends a Cambridge-based coalition that opposes child-targeted marketing.

Even though a rise in childhood obesity is turning the nation's kids into mini versions of Jabba the Hut, "every single Star Wars promotion is for food of little or no nutritional value," according to the Campaign for a Commercial-Free Childhood, a group of educators, parents and health-care professionals.


posted by me

:: 10:07:00 AM [+] ::
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